02 — Treats
The margin is in the impulse shelf.
Creamy tubes, hydration cans and single-ingredient freeze-dried cubes. Treats carry the highest gross margin per unit and the fastest repeat purchase — but they only work if the merchandising is right.
At a glance
Treats- Formats
- 15 g tubes · 85 g cans · 50–120 g bags
- Freeze-dried
- Ten single-ingredient proteins
- Display
- Counter cartons, shelf-ready
- Positioning
- Impulse, training, hydration
What buyers ask
Trade notes- Creamy tubes sell on rotation speed, not on price — counter placement matters more than discount.
- Freeze-dried is the easiest entry: single ingredient, long shelf life, light to ship.
- Rabbit, krill and quail yolk are the differentiators against commodity lines.
